Douglas Coupland says:

Ah, heck, Doug, don’t you know that most people do wear costumes every day?
Example: http://www.tie-a-tie.net/blog/the-evolution-of-the-necktie/

The Müscleheaded Blog

coupland

” If human beings had genuine courage,
they’d wear their costumes every day,
and not just on Halloween. “

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