As a freelance photographer I have had to learn marketing, accounts, admin and many other skills that are required to run a business and I think other freelancers and small businesses should consider photography as one of the main skills required to enhance their business’ professional look. If you are a business owner, think about how you are coming across to your customers, your images are your first impression.
A professional look isn’t that difficult to achieve. There are plenty of tutorials online and a wide range of cameras to suit everyone with any level of photography skills, so there is no excuse to having poor quality images to represent your business.
A couple of weeks ago I was asked to teach some workshops to young entrepreneurs on easy professional photography. I brought the Fujifilm X-A2 with me to show them how there is no need for big and expensive…
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